Priority Guides: An Alternative To Wireframes

Aug 10, 2023
Website Development


Welcome to Wicked Fast Marketing, your trusted partner in Business and Consumer Services - Marketing and Advertising. In this article, we will dive into the world of Priority Guides, an innovative alternative to traditional wireframes. Discover how this approach can revolutionize your website's design, enhance the user experience, and boost your conversion rates.

What Are Priority Guides?

Priority Guides are visual design documents that help establish the visual hierarchy and layout of a web page, without going through the traditional wireframing phase. They are a powerful tool used by designers and marketers to ensure that the most important elements of a website receive the necessary attention.

The Benefits of Priority Guides

By adopting Priority Guides in your web design process, you can experience several significant benefits:

1. Streamlined Design Process

Priority Guides eliminate the need for complex and time-consuming wireframes. Instead, they offer a simpler and more efficient approach to visualizing your website's layout. This saves you valuable time, allowing you to focus on other crucial aspects of your project.

2. Visual Hierarchy Optimization

The careful arrangement of content and elements within Priority Guides ensures a well-defined visual hierarchy. By assigning priorities to different sections, you can guide users' attention towards the most critical information, increasing engagement and conversions.

3. Responsive Design Considerations

With the ever-increasing number of mobile users, responsive design has become a necessity. Priority Guides make it easier to plan for different screen sizes and device orientations. By determining the order of content blocks, you can create a seamless and consistent user experience across various devices.

4. Enhanced Collaboration

Priority Guides facilitate better communication and collaboration between designers, developers, and stakeholders. Their visual nature makes it easier for everyone involved to understand and align on design decisions, resulting in a more cohesive and effective final product.

How to Create Priority Guides

Now that we understand the benefits of Priority Guides, let's explore how to create them:

1. Define your Goals and Objectives

Start by identifying the main goals and objectives of your website. What actions do you want your visitors to take? By having a clear understanding of your objectives, you can prioritize content and design elements accordingly.

2. Determine the Content Sections

Identify the different sections and blocks of content that need to be included on your web page. These can range from headers and navigation menus to feature sections and call-to-action buttons. Organize them based on their importance and relevance to your goals.

3. Assign Priorities

Assign priorities to each content section, considering their significance within the overall user journey. The higher the priority, the more prominent and visually appealing it should be. This will help guide users' attention and ensure they don't miss crucial information.

4. Visualize the Layout

Using design software or even a simple pen and paper, create a visual representation of your Priority Guide. Outline the different content sections and indicate their priorities. Experiment with different layouts until you find the most optimal arrangement.

5. Iterate and Refine

Just like any design process, creating Priority Guides requires iteration and refinement. Seek feedback from stakeholders and conduct user testing to fine-tune your designs. Remember, the goal is to create a visually compelling and intuitive experience for your website visitors.


In conclusion, Priority Guides offer a streamlined and effective alternative to traditional wireframes. By utilizing these visual design documents, you can optimize the visual hierarchy of your website, adapt to responsive design needs, enhance collaboration, and ultimately drive improved user experiences and conversion rates. At Wicked Fast Marketing, we specialize in innovative approaches to Marketing and Advertising, and we encourage you to explore the world of Priority Guides. Contact us today to learn more about optimizing your website's design and elevating your online presence.

Additional Resources

  • UX vs. UI: Understanding the Difference
  • Website Design Services at Wicked Fast Marketing
  • Conversion Rate Optimization Solutions
  • Contact Wicked Fast Marketing