Reducing Blended CPL with Organic Search

Aug 21, 2020
Marketing Strategies

The Power of Organic Search for Higher Education Marketing

As Wicked Fast Marketing continues to revolutionize the Business and Consumer Services - Marketing and Advertising industry, our expertise in leveraging organic search has helped higher education institutions drive down their blended cost per lead (CPL). With our effective strategies and data-driven approach, we empower educational organizations to attain higher ROI and secure more qualified leads.

Understanding Blended Cost Per Lead (CPL)

Before we delve into the details, let's define what blended cost per lead (CPL) means in the context of higher education marketing. Blended CPL takes into account the various channels used to generate leads, both paid and organic. By considering all lead generation efforts, blended CPL provides a comprehensive view of the overall cost incurred to acquire a single lead.

The Challenges of Traditional Lead Generation Methods

Traditional lead generation methods, such as paid advertisements and cold calling, often come with significant costs and lower conversion rates. In the highly competitive higher education sector, these methods might not be the most effective approach to attract qualified students.

At Wicked Fast Marketing, we understand the importance of maximizing your marketing budget while ensuring the quality of leads. That's why we shift our focus towards harnessing the power of organic search as a cost-effective and sustainable solution for higher education institutions.

The Wicked Fast Advantage: Leveraging Organic Search

Our expert team at Wicked Fast Marketing combines cutting-edge SEO techniques and high-end copywriting skills to optimize your website's visibility and search engine ranking. By utilizing keyword research, on-page optimizations, and content creation, we ensure that your institution appears at the top of search results when prospective students are looking for higher education options.

With organic search, your institution gains a competitive edge without relying solely on expensive paid advertising. Organic search generates traffic from highly targeted keywords, allowing you to connect with potential students who are actively searching for relevant educational opportunities.

Effective Strategies to Drive Down CPL and Increase ROI

1. Comprehensive Keyword Research

Our team begins by conducting extensive keyword research, identifying highly relevant and low-competition keywords that align with your institution's offerings. By strategically targeting these keywords in your website's content, we enhance organic visibility and attract qualified traffic.

2. On-Page Optimization

Optimizing your website's on-page elements is crucial for organic search success. From page titles and meta descriptions to header tags and internal linking, our optimization process ensures search engines understand the relevance and value of your content. This, in turn, improves your website's visibility and boosts lead generation.

3. Compelling and Informative Content Creation

Great content is the cornerstone of any successful organic search strategy. Our talented copywriters produce engaging and informative content that resonates with your target audience. Through blog posts, articles, and educational resources, we position your institution as an authoritative source and attract potential students who are actively seeking valuable information.

4. User Experience Optimization

Ensuring a seamless user experience on your website plays a crucial role in converting visitors into leads. Our team optimizes page load speeds, improves mobile responsiveness, and enhances navigation to provide an engaging online experience. By delivering a user-friendly website, we increase the likelihood of lead conversion and ultimately reduce your blended CPL.

5. Data-Driven Analysis and Continuous Improvements

We believe in the power of data-driven decision-making. With advanced analytics and tracking tools, we monitor the performance of your organic search campaigns and make necessary adjustments to achieve optimal results. This iterative process allows us to continually refine our strategies, reduce costs, and drive higher return on investment (ROI).

Partner with Wicked Fast Marketing for Lower Blended CPL

By leveraging the power of organic search, Wicked Fast Marketing empowers higher education institutions to reduce their blended cost per lead (CPL) and drive tangible results. Our expertise in the Business and Consumer Services - Marketing and Advertising industry, combined with our innovative strategies, position us as the optimal choice for schools and universities looking to increase their online presence and attract qualified students.

Reach out to Wicked Fast Marketing today and discover how our tailored organic search solutions can transform your higher education marketing efforts. Let us help you achieve a lower blended CPL and maximize your ROI.