Why Above The Fold Doesn't Matter Anymore

Aug 17, 2021
Marketing Strategies


Welcome to Wicked Fast Marketing, your trusted partner in the realm of Business and Consumer Services - Marketing and Advertising. In this article, we will discuss the concept of Above The Fold and why it has become less significant in today's digital landscape.

Understanding Above The Fold

Traditionally, Above The Fold referred to the content visible to users without the need for scrolling. In the print media world, it represented the portion of a newspaper that's visible when folded. However, as the digital era unfolded, the concept found its way into web design and user experience.

Evolution of User Behavior

With the advent of mobile devices and varied screen sizes, user behavior has drastically changed. Users have become accustomed to scrolling and exploring content beyond the initial visible area. They understand that valuable information may lie below the fold.

Emphasis on User Experience

Website owners and marketers have started to focus more on providing an exceptional user experience. By optimizing the entire webpage instead of solely prioritizing the content above the fold, they ensure a seamless interaction with visitors.

Factors Impacting SEO

While above-the-fold content was once deemed crucial for search engine optimization (SEO), it's no longer the sole determinant of a website's performance. Search engines now consider various other factors such as mobile responsiveness, page load speed, and relevant, high-quality content.

Importance of Comprehensive Content

In today's competitive online landscape, it is vital to provide comprehensive and valuable content throughout the entire page. Users appreciate detailed information, informative paragraphs, and engaging visuals that cater to their needs and preferences.

Optimizing for Better User Experience

To enhance user experience and improve your website's search rankings, Wicked Fast Marketing employs effective strategies. We focus on mobile-friendly designs, fast-loading pages, and intuitive navigation, ensuring that users have a seamless journey from the first glance to the final call to action.

Keyword-Rich Title Tags and Meta Descriptions

Crafting keyword-rich title tags and meta descriptions plays a crucial role in optimizing your website for search engines. These elements provide a concise summary of your page's content and entice users to click through to learn more about your offerings.


In conclusion, the once-prevalent focus on Above The Fold has diminished as websites strive to offer a holistic and immersive user experience. Wicked Fast Marketing understands the evolving dynamics of the digital world and can help your business thrive by optimizing your website beyond the traditional fold.