Hasbro - TSM Design

Introduction

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The Hasbro Project by TSM Design

Let us take you on an exciting journey into the world of innovation and creativity with the Hasbro project by TSM Design. Hasbro, a renowned multinational toy and board game company, approached TSM Design, a leading design agency, to revamp their brand image and product packaging.

The Challenge

The challenge that Hasbro faced was to create a fresh, modern, and cohesive visual identity that would resonate with their target audience and breathe new life into their iconic toy and game lines.

The Solution

TSM Design, with their expertise in strategic branding and design, embraced the challenge and crafted a comprehensive solution that exceeded Hasbro's expectations. The team at TSM Design conducted in-depth market research, competitor analysis, and consumer insights to create a strong foundation for the project.

Brand Strategy & Positioning

Hasbro wanted to position itself as a brand that represents fun, innovation, and quality. TSM Design developed a brand strategy that emphasized these qualities and created a unique position for Hasbro in the market. By understanding the core values and aspirations of the target audience, TSM Design ensured that the new brand image resonated with both children and parents alike.

Visual Identity & Packaging Design

TSM Design worked closely with Hasbro to create a visually stunning and cohesive brand identity that would capture the essence of their diverse product range. From iconic toys like Monopoly and Transformers to popular board games like Scrabble and Clue, TSM Design designed packaging that showcased the excitement and creativity behind each product.

Website and Marketing Collateral

Understanding the importance of an effective online presence, TSM Design revamped Hasbro's website, ensuring a seamless and engaging user experience. The website showcased the entire product range, highlighting key features and encouraging interaction. TSM Design also developed marketing collateral, including brochures, catalogs, and promotional materials, to support the brand's offline marketing efforts.

Results and Impact

The successful collaboration between Hasbro and TSM Design resulted in a remarkable transformation of the brand's image and a significant increase in market visibility and sales. The new packaging designs and brand strategy resonated with the target audience, driving customer engagement and loyalty.

Conclusion

At Wicked Fast Marketing, we take pride in delivering exceptional marketing and advertising solutions that help businesses like Hasbro elevate their brand and stand out from the competition. With our expertise and dedication to excellence, you can trust us to provide you with innovative and creative solutions that drive results.

Contact Us

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