Top Travel Marketing Trends

Aug 6, 2020
Marketing Strategies

Welcome to Wicked Fast Marketing, your trusted partner in the travel industry. In this article, we will dive into the top travel marketing trends of 2017. As the world of travel continues to evolve, it is essential for businesses to stay ahead of the curve and adapt their marketing strategies accordingly. Our team of experts is here to guide you through these trends and help you achieve success in the competitive travel market.

1. Personalized Customer Experiences

One of the most significant trends in travel marketing is the focus on providing personalized experiences to customers. Today's travelers crave unique and customized experiences that cater to their preferences and interests. By leveraging data analytics and customer segmentation, businesses can create targeted marketing campaigns and offers that resonate with their audience on a personal level. Wicked Fast Marketing offers data-driven solutions to help you understand your customers better and deliver personalized experiences that drive loyalty and repeat business.

2. Content Marketing and Storytelling

In the digital age, content is king, and storytelling is the key to captivating your audience. Travelers are increasingly looking for authentic and engaging content that goes beyond the typical promotional material. Businesses can leverage content marketing to share compelling stories and experiences that inspire and connect with their target audience. At Wicked Fast Marketing, we specialize in crafting compelling content strategies that help you build a strong brand presence and engage your customers through impactful storytelling.

3. Social Media Influence

Social media platforms have become essential tools for travel marketing. With billions of active users worldwide, social media offers a unique opportunity to reach and engage with potential customers. Influencer partnerships, user-generated content, and targeted social media advertising are all effective ways to build brand awareness and drive conversions. Wicked Fast Marketing can help you harness the power of social media to amplify your brand message and boost your online presence.

4. Mobile Optimization

In an increasingly mobile world, optimizing your online presence for mobile devices is crucial. Mobile search, booking, and sharing experiences are now the norm for travelers. Having a user-friendly and mobile-responsive website is essential for a seamless customer experience. Wicked Fast Marketing offers mobile optimization solutions to enhance your website performance and ensure your business is accessible and engaging across all devices.

5. Virtual Reality (VR) and Augmented Reality (AR)

Virtual reality and augmented reality technologies are revolutionizing the travel industry. These immersive technologies allow travelers to virtually experience destinations, accommodations, and attractions before making a booking. By incorporating VR and AR into your marketing strategy, you can provide potential customers with a taste of what they can expect, creating excitement and driving bookings. Wicked Fast Marketing can help you leverage VR and AR to enhance your marketing campaigns and provide a unique and memorable customer experience.

6. Sustainable and Eco-Friendly Tourism

As travelers become more environmentally conscious, sustainable and eco-friendly tourism practices are gaining popularity. Green initiatives, responsible travel, and eco-friendly accommodations are becoming key decision factors for many travelers. By promoting your business's commitment to sustainability, you can attract a growing segment of eco-conscious travelers. Wicked Fast Marketing can help you develop and implement sustainable tourism initiatives that align with your business values and attract environmentally conscious customers.

7. Influencer Marketing

Influencer marketing has become a powerful tool in travel marketing. Partnering with influencers who have a strong social media following and influence allows you to tap into their audience and reach a wider customer base. Collaborating with travel bloggers, vloggers, and social media influencers can help increase brand awareness and enhance your credibility. Wicked Fast Marketing can assist you in identifying the right influencers for your niche and creating impactful influencer marketing campaigns.


Staying updated with the top travel marketing trends of 2017 is essential for businesses operating in the travel industry. By embracing personalized customer experiences, leveraging content marketing and storytelling, utilizing social media influence, optimizing for mobile devices, incorporating VR and AR, promoting sustainable tourism, and leveraging influencer marketing, you can establish a strong brand presence and drive business growth.

At Wicked Fast Marketing, we understand the evolving landscape of travel marketing and can help your business thrive. Contact us today to learn more about our expert marketing and advertising services tailored to the travel sector.