White Lion Brewing Co. and Trillium Brewing participate in Black is Beautiful Initiative

Apr 5, 2020

White Lion Brewing Co. and Trillium Brewing, two beloved craft breweries, have come together to participate in the Black is Beautiful Initiative. This powerful collaboration aims to raise awareness about racial injustice and provide support to organizations fighting for racial equality. As part of their joint effort, they have created a distinctive imperial stout, which has been generously complemented by TSM Design's donation of a unique label design.

The Black is Beautiful Initiative

The Black is Beautiful Initiative was originally conceived by Weathered Souls Brewing Co., a brewery based in San Antonio, Texas. It started as a response to the racial inequality and social injustice prevalent across the globe. The initiative encourages breweries all over the world to brew their own version of an imperial stout, collaborating with local communities and donating proceeds to organizations dedicated to police brutality reform and legal defenses for those who have been wronged.

White Lion Brewing Co. and Trillium Brewing's participation in this initiative emphasizes their commitment to being socially responsible businesses that use their platform to address important issues. By coming together, they amplify their impact and inspire others in the craft brewing industry to join the cause.

TSM Design's Distinctive Label Design

TSM Design, a renowned graphic design agency specializing in the craft beer industry, has generously donated a stunning label design for the collaborative imperial stout. Their expertise in visually capturing the essence of this unique beer plays a crucial role in attracting attention and raising awareness for the Black is Beautiful Initiative.

The label design showcases the artistic fusion of both White Lion Brewing Co. and Trillium Brewing's brand identities, representing unity and solidarity. It incorporates powerful symbolism and imagery that reflects the underlying message of the initiative itself.

Supporting a Worthy Cause

By purchasing a can or bottle of this collaborative imperial stout, you are not only indulging in a meticulously crafted beer but also actively contributing to the fight against racial injustice. All proceeds from the sale of this limited-edition stout will be donated to local organizations striving to bring about meaningful change in our society.

Why It Matters

Craft breweries have a unique ability to bring people together and spark conversations. The collaboration between White Lion Brewing Co. and Trillium Brewing, along with the support of TSM Design, illustrates the power of unity and the positive impact that can be achieved when businesses prioritize social issues.

By participating in the Black is Beautiful Initiative, these breweries are not only raising funds to support crucial causes but also using their influence to encourage dialogue and awareness. They recognize that change starts at the grassroots level, and they are taking an active role in creating a more inclusive and equitable society.

Get Involved

If you're passionate about supporting the Black is Beautiful Initiative and the fight against racial injustice, there are several ways you can get involved:

  • Visit your local craft beer store or brewery and look for the collaborative imperial stout by White Lion Brewing Co. and Trillium Brewing.
  • Purchase a can or bottle of the beer and savor its flavors while knowing that your contribution serves a greater purpose.
  • Share the initiative on social media platforms to help spread awareness and encourage others to take part.
  • Start conversations with friends, family, and colleagues about the importance of racial equality and justice.
  • Consider making a direct donation to organizations supporting racial justice and equality.

Every action, no matter how small, contributes to the collective effort of dismantling systemic racism and creating a more equitable society for all. Together, we can make a difference.