Five Essential Digital Marketing Workflows

Mar 30, 2023
Marketing Strategies

Welcome to Wicked Fast Marketing, your trusted partner in the world of digital marketing. In today's competitive online landscape, it's crucial for businesses to implement effective marketing strategies to stay ahead. This article explores the five essential digital marketing workflows that can elevate your business and help you outrank your competitors.

1. Search Engine Optimization Workflow

Search Engine Optimization (SEO) is the backbone of any successful digital marketing strategy. It involves optimizing your website to rank higher in search engine results pages (SERPs) and attract organic traffic. A comprehensive SEO workflow includes keyword research, on-page optimization, link building, and ongoing analysis and adjustments.

Keyword Research:

Effective keyword research lays the foundation for a successful SEO campaign. By understanding your target audience and their search intent, you can identify the most valuable keywords to target. This involves analyzing search volume, competition, and relevance to your business.

On-Page Optimization:

On-page optimization involves optimizing various elements on your website to make it more search engine-friendly. This includes optimizing meta tags, headings, content, and URLs. By incorporating targeted keywords naturally, you can improve your website's visibility in SERPs.

Link Building:

Link building is an essential aspect of SEO that involves acquiring high-quality backlinks from reputable websites. This can be achieved through strategies such as outreach, content marketing, and guest posting. Quality backlinks signal to search engines that your website is authoritative and trustworthy.

Ongoing Analysis and Adjustments:

Ongoing analysis and adjustments are necessary to ensure your SEO efforts are yielding positive results. This involves monitoring keyword rankings, analyzing website traffic and user behavior, and making necessary adjustments to optimize performance continuously.

2. Content Marketing Workflow

Content marketing aims to attract, engage, and convert your target audience through valuable and relevant content. A well-planned content marketing workflow involves content ideation, creation, distribution, and analysis.

Content Ideation:

Content ideation involves brainstorming and researching topics that resonate with your target audience. By understanding their pain points, interests, and preferences, you can create content that addresses their needs and establishes your expertise.

Content Creation:

High-quality content is essential for engaging your audience and building trust. Whether it's blog posts, videos, infographics, or social media content, the key lies in delivering valuable information in a format that resonates with your target audience.

Content Distribution:

Once you've created valuable content, it's crucial to distribute it effectively to maximize its reach. This includes sharing on social media platforms, guest posting on relevant websites, and leveraging email marketing to nurture leads.

Content Analysis:

Measuring the effectiveness of your content marketing efforts is vital to determine what works and what needs improvement. Analyzing metrics such as engagement, conversions, and feedback can help you refine your content strategy and drive better results.

3. Social Media Marketing Workflow

Social media platforms have become powerful marketing tools for businesses to connect with their target audience, increase brand awareness, and drive conversions. A comprehensive social media marketing workflow involves strategy development, content creation, engagement, and performance tracking.

Strategy Development:

A solid social media marketing strategy entails defining your goals, identifying your target audience, selecting the right platforms, and outlining the key messages and tone of voice for your brand.

Content Creation:

Creating compelling and shareable content is crucial for social media success. This includes visuals, videos, and well-crafted captions that resonate with your audience. Consistently delivering valuable content helps build a loyal following and drive engagement.


Engaging with your audience is a key aspect of social media marketing. Responding to comments, sharing user-generated content, and participating in industry conversations help establish a positive brand image and foster a sense of community.

Performance Tracking:

Monitoring the performance of your social media marketing efforts is essential to measure the effectiveness of your campaigns. Tracking metrics such as reach, engagement, click-through rates, and conversions can provide valuable insights into what resonates with your audience and optimize future strategies.

4. Email Marketing Workflow

Email marketing remains a highly effective way to nurture leads, engage with customers, and drive conversions. A well-structured email marketing workflow involves list building, segmentation, campaign creation, and performance analysis.

List Building:

Building a quality email list is the first step towards successful email marketing. This includes implementing lead generation strategies, creating compelling opt-in forms, and offering incentives to encourage sign-ups.


Segmenting your email list allows you to tailor your campaigns to specific audience segments. By understanding their interests, demographics, and past interactions, you can deliver personalized content that resonates with each segment.

Campaign Creation:

Creating engaging email campaigns involves crafting compelling subject lines, designing visually appealing templates, and delivering valuable content. Whether it's promoting new products, sharing industry insights, or offering exclusive discounts, email campaigns should drive action and nurture relationships.

Performance Analysis:

Analyzing the performance of your email campaigns is essential to optimize future efforts. Monitoring metrics such as open rates, click-through rates, and conversions can help you understand what resonates with your audience and make data-driven decisions.

5. Analytics and Reporting Workflow

Analytics and reporting are essential components of digital marketing as they provide valuable insights into the performance of your campaigns. A robust analytics and reporting workflow involves data collection, analysis, visualization, and reporting.

Data Collection:

Collecting relevant data from various sources such as website analytics tools, social media platforms, and email marketing software is crucial for comprehensive analysis. This data includes metrics such as traffic, engagement, leads, and conversions.


Analyzing the collected data allows you to identify trends, patterns, and areas for improvement. By understanding how different marketing channels contribute to your business objectives, you can allocate resources effectively and optimize your strategies.


Visualizing data through charts, graphs, and dashboards helps in presenting complex information in a digestible format. This enables stakeholders to make informed decisions and identify areas of opportunity or concern.


Creating comprehensive reports that showcase the performance of your digital marketing campaigns is vital for communication and decision-making. Reports should highlight key metrics, insights, and recommendations for further improvement.

By implementing these five essential digital marketing workflows, you can unlock the potential of your business and stay ahead of your competitors. At Wicked Fast Marketing, we specialize in delivering high-end digital marketing solutions tailored to your unique needs. Contact us today to take your business to new heights with our proven strategies and expertise.