Corporate Identity, Brand Identity or Brand Image

Mar 31, 2018
Business Differentiation


Welcome to Wicked Fast Marketing, your premier destination for all your marketing and advertising needs. In today's competitive business landscape, establishing a strong corporate identity, brand identity, and brand image is crucial for success. With our expertise and industry experience, we are here to guide you through the process and help you stand out from the competition.

What is Corporate Identity?

Corporate identity refers to the visual and conceptual representation of a company. It encompasses various elements such as logo design, color palette, typography, and overall design aesthetics. A strong corporate identity helps create a cohesive and recognizable image for your business. It establishes trust, credibility, and fosters brand loyalty among your target audience.

Importance of Brand Identity

Brand identity refers to the collection of assets and attributes that define your brand. It goes beyond just visual elements and encompasses your brand's mission, values, voice, and personality. A well-defined brand identity helps differentiate your business from competitors and makes it easier for consumers to connect with your brand on an emotional level.

Building a Strong Brand Image

Brand image is the perception that consumers have of your brand. It is influenced by various factors, including how your brand is portrayed through marketing activities, customer experiences, and interactions with your products or services. A positive brand image creates trust, credibility, and evokes positive associations among consumers.

How Corporate Identity, Brand Identity, and Brand Image Work Together

Corporate identity, brand identity, and brand image are interconnected aspects of a successful marketing strategy. A strong corporate identity sets the foundation for a consistent and visually appealing brand identity. A well-defined brand identity, in turn, contributes to shaping a positive brand image in the minds of consumers.

Key Elements of Corporate Identity and Brand Identity

1. Logo Design: A visually appealing and memorable logo helps create instant recognition and sets the tone for your brand.

2. Color Palette: Carefully chosen colors evoke specific emotions and help establish a consistent brand identity.

3. Typography: The choice of fonts plays a vital role in presenting your brand's personality and professionalism.

4. Design Aesthetics: Consistency in design elements across all brand touchpoints creates a cohesive brand image.

5. Mission and Values: Clearly defining your brand's mission and values aligns your business with your target audience's beliefs.

6. Brand Voice: Establishing a unique tone and communication style helps build brand identity and connect with consumers.

The Importance of Professional Assistance

Creating a strong corporate identity, brand identity, and brand image requires careful planning, creativity, and expertise. Partnering with a professional marketing and advertising agency like Wicked Fast Marketing ensures that your brand is in the hands of experienced professionals who understand the nuances of effective branding strategies. Our team will work closely with you to tailor a branding solution that aligns with your objectives and resonates with your target audience.


In today's competitive business landscape, corporate identity, brand identity, and brand image play a pivotal role in shaping the success of a company. A strong and cohesive brand presence helps establish credibility, foster brand loyalty, and create a lasting impression on consumers. At Wicked Fast Marketing, we are committed to helping our clients build a powerful corporate and brand identity that stands the test of time. Contact us today to unlock the full potential of your brand!