What are SERP Features? Part 2

Apr 19, 2020
Marketing Strategies


Welcome to the second part of our blog series on SERP (Search Engine Results Page) features brought to you by Wicked Fast Marketing. In this installment, we will delve deeper into the world of SERP features and provide you with valuable insights on how they can help boost your online presence and increase organic traffic to your website.

Understanding SERP Features

As a business operating in the digital age, it is crucial to understand the SERP features and their impact on your website's visibility in search engine results. SERP features are various elements that Google and other search engines display alongside traditional organic results. These features aim to provide users with instant answers to their queries without having to click through to a specific website.

Search engines have evolved beyond the basic listing of web pages. Nowadays, users can find featured snippets, knowledge graphs, local packs, and much more directly on the search results page. These features empower businesses to reach a wider audience, capture attention, and drive more traffic to their websites.

Types of SERP Features

Let's explore some of the most common types of SERP features:

  1. Featured Snippets

    Featured snippets are concise, direct answers that Google displays in a special block at the top of the search results page. Obtaining a featured snippet can significantly improve your website's visibility and position your brand as an authority in your industry. To optimize for featured snippets, focus on providing clear and concise answers to common questions related to your business or niche.

  2. Knowledge Graphs

    Knowledge graphs are information boxes that appear on the right side of the search results page, providing users with quick answers, facts, and information about specific topics. These visually appealing boxes often include images, charts, and quick links to related content. Optimizing your website's content with structured data can help search engines better understand your information, increasing the chances of appearing in a knowledge graph.

  3. Local Packs

    Local packs are SERP features that show a list of local businesses related to a user's search query, along with their contact information, ratings, and reviews. For businesses with a physical presence, optimizing your website for local SEO is essential to appear in local packs. Claiming and optimizing your Google My Business listing, getting positive customer reviews, and ensuring accurate business information across directories are all crucial steps to improve your local pack visibility.

  4. Video Carousels

    Video carousels are interactive elements that display a series of videos related to a user's search query. If your business creates videos, optimizing them for search engines by using relevant titles, descriptions, and tags can increase the chances of appearing in video carousels. Additionally, integrating video schema markup on your website can enhance the visibility of your videos in search results.

Optimizing Your Website for SERP Features

Now that you have a better understanding of the different types of SERP features, let's dive into some tips to optimize your website for better search engine rankings and increased visibility:

1. Keyword Research

Perform thorough keyword research to identify the terms and phrases that your target audience is searching for. Use these insights to create high-quality, informative content that aligns with users' search intent.

2. Structured Data Markup

Utilize structured data markup, such as schema.org markup, to provide search engines with additional information about your website's content. This can help search engines understand your content better and potentially display it in various SERP features like knowledge graphs.

3. Optimize for Featured Snippets

When creating content, aim to answer common questions related to your industry concisely. Format your answers in a clear and structured manner to increase the likelihood of appearing in featured snippets.

4. Local SEO

If you have a physical business presence, optimize your website for local SEO. Claim and optimize your Google My Business listing, ensure accurate business information across directories, and encourage customers to leave reviews to improve local pack visibility.

5. Video Optimization

If your business produces videos, optimize them for search engines. Use relevant titles, descriptions, and tags and consider integrating video schema markup to enhance their visibility in search results and video carousels.


SERP features have become an integral part of search engine results, and businesses must adapt their strategies to leverage them effectively. Understanding the different types of SERP features and optimizing your website for better visibility can significantly impact your online presence and drive more organic traffic. Stay up to date with the latest trends and best practices, and remember that Wicked Fast Marketing is here to help you navigate the ever-changing landscape of SEO and digital marketing.