Create an effective newsletter in the Kentico Xperience CMS

Jan 12, 2019
CMS Platforms


Welcome to Wicked Fast Marketing, your trusted partner in the world of marketing and advertising. In this article, we will guide you through the process of creating an effective newsletter using the Kentico Xperience CMS. Our team of experts has compiled comprehensive insights and strategies to help you succeed with your newsletter campaigns. So let's dive in!

The Importance of Newsletters

Newsletters have always been a powerful tool for businesses to connect with their audience, build brand loyalty, and drive conversions. With the advent of digital marketing, newsletters have become even more essential in fostering customer relationships and generating leads. A well-executed newsletter can provide valuable information, promote new products or services, and keep your subscribers engaged.

Getting Started with Kentico Xperience CMS

Kentico Xperience CMS is a robust content management system that offers a user-friendly interface and a wide range of features designed to streamline your newsletter creation process. Whether you're a beginner or an experienced marketer, Kentico Xperience CMS offers the flexibility and tools you need to create compelling newsletters.

Defining Your Goals

Before diving into the intricacies of newsletter creation, it's crucial to define your goals. What do you want to achieve with your newsletters? Are you aiming to increase website traffic, boost sales, or enhance brand awareness? Once you have a clear understanding of your objectives, you can tailor your newsletter content and design accordingly.

Crafting Engaging Content

One of the key elements of an effective newsletter is compelling content. Your subscribers are more likely to engage with your newsletters if the content is valuable, relevant, and personalized. Here are a few tips to help you craft engaging content:

  • Know Your Audience: Understand your target audience's interests, pain points, and preferences. This knowledge will help you create content that resonates with them.
  • Create Catchy Headlines: Grab your readers' attention with catchy and intriguing headlines. A compelling headline will entice your subscribers to open and read your newsletter.
  • Include Visuals: Incorporate visually appealing images, infographics, or videos to make your content more engaging and memorable.
  • Provide Value: Offer exclusive discounts, industry insights, or helpful tips and tricks to provide value to your subscribers. This will keep them eager to receive your newsletters.
  • Keep It Concise: While detailed content is important, avoid overwhelming your readers with lengthy paragraphs. Break up the text into shorter sections for better readability.

Designing Your Newsletter

In addition to high-quality content, an aesthetically pleasing design is crucial to grab your subscribers' attention and create a positive impression. Here are a few design tips:

  • Choose a Clean Layout: Opt for a clean and organized layout that allows readers to navigate easily. Use whitespace effectively to give your newsletter a professional look.
  • Use Branding: Incorporate your brand's colors, fonts, and logo to maintain consistency and reinforce brand recognition.
  • Ensure Mobile-Friendliness: With the majority of users accessing emails on their mobile devices, make sure your newsletter is responsive and displays correctly across different screen sizes.
  • Add Clear Call-to-Actions: Guide your readers towards the desired actions by including clear and compelling call-to-action buttons or links.

Personalization and Segmentation

By personalizing your newsletters and segmenting your subscriber list, you can deliver targeted content that resonates with different segments of your audience. Leverage Kentico Xperience CMS's personalization features to dynamically tailor your newsletter content based on subscriber data such as demographics, preferences, or past engagement.

Testing and Analyzing

The key to continuous improvement is testing and analyzing the performance of your newsletters. Utilize Kentico Xperience CMS's analytics tools to measure open rates, click-through rates, and conversions. A/B testing can help you refine your content, design, and call-to-action strategies for optimal results.


Creating an effective newsletter in the Kentico Xperience CMS can significantly elevate your marketing efforts and drive tangible results for your business. By following the insights and strategies provided in this article, you are well on your way to delivering engaging and impactful newsletters that resonate with your audience. Remember to track and analyze the performance of your newsletters regularly to refine your strategies and maximize your success.

Choose Wicked Fast Marketing as your trusted partner in marketing and advertising to leverage the full potential of the Kentico Xperience CMS and take your newsletter campaigns to new heights. Contact us today to learn more!