ADA Compliance For Banks in 2019 is Critical

May 4, 2020
Accessibility in Content Marketing

Banks play a crucial role in society, providing financial services and resources to individuals and businesses. In today's technologically-driven world, it is essential for banks to ensure their online presence is accessible to all individuals, including those with disabilities. ADA (Americans with Disabilities Act) compliance has become increasingly important, not only to avoid potential legal issues but also to provide equal access and user experience to all visitors. At Wicked Fast Marketing, we understand the criticality of ADA compliance for banks in 2019 and are here to help your bank navigate this complex landscape.

Understanding ADA Compliance

The Americans with Disabilities Act was enacted in 1990 with the goal of prohibiting discrimination against individuals with disabilities in various aspects of public life, including employment, transportation, and public accommodations. In recent years, the definition of public accommodations has expanded to include websites and mobile applications. This means that your bank's website must adhere to ADA standards to ensure equal access to individuals with disabilities.

The Importance of ADA Compliance for Banks

Ensuring ADA compliance for your bank's website is not just a legal requirement, but it also brings various benefits to your business. Here are some key reasons why ADA compliance is critical for banks in 2019:

  1. Legal Compliance: Failing to meet ADA compliance standards can lead to legal consequences, including lawsuits and financial penalties. Protect your bank by ensuring your website meets the accessibility requirements.
  2. Equal Access: ADA compliance ensures that individuals with disabilities can access and navigate your bank's website without any barriers. This demonstrates your commitment to providing equal opportunities for all customers.
  3. Positive User Experience: An ADA-compliant website improves the user experience for everyone, not just individuals with disabilities. Creating a website that is easy to navigate and understand enhances customer satisfaction and increases the likelihood of repeat business.
  4. Improved SEO: Search engines, like Google, prioritize websites that offer optimal user experience and accessibility. By implementing ADA compliance measures, your bank's website can achieve higher organic rankings, driving more traffic and potential customers.
  5. Brand Reputation: Being ADA compliant showcases your bank as a responsible and inclusive institution. This fosters trust among customers and strengthens your brand reputation in the market.
  6. Stay Ahead of Competitors: ADA compliance gives your bank a competitive advantage over non-compliant financial institutions. By providing an inclusive online experience, you attract a wider customer base and stand out among your competitors.

How Wicked Fast Marketing Can Help

At Wicked Fast Marketing, we specialize in providing comprehensive marketing and advertising solutions to businesses, including banks. Our experienced team understands the complexities of ADA compliance and can assist your bank in achieving and maintaining ADA compliance.

Our services include:

  • ADA Compliance Audit: We conduct a thorough audit of your bank's website to identify potential accessibility issues and ensure compliance with ADA standards.
  • Website Accessibility Updates: Our team of skilled developers will implement the necessary updates and modifications to make your website fully accessible.
  • Content Optimization: We optimize your website's content to ensure it is inclusive and follows ADA guidelines, including the use of alternative text for images and proper heading structure.
  • Continuous Monitoring: ADA compliance is an ongoing process. We provide regular monitoring and maintenance to address any accessibility issues that may arise in the future.
  • Educational Resources: We offer training and educational resources to empower your bank's team and ensure they understand the importance of ADA compliance.

Partner with Wicked Fast Marketing and let us help your bank achieve ADA compliance in 2019. By prioritizing accessibility, you not only fulfill your legal obligations but also enhance your brand image and create a positive experience for every visitor to your website.

Contact our team today to learn more about our ADA compliance services and how we can assist your bank in staying ahead of the competition.

Bill Morrissey
Ensuring equal access for all!
Nov 11, 2023