Keep Accessibility at the Forefront of Content Marketing

Mar 5, 2020
Accessibility in Content Marketing

The Importance of Accessibility in Content Marketing

Welcome to Wicked Fast Marketing, where we understand the importance of keeping accessibility at the forefront of content marketing strategies. In today's world, where the internet has become an integral part of our daily lives, it is essential to ensure that your online content is accessible to everyone, regardless of their abilities or disabilities. Accessibility is crucial for providing equal opportunities, maximizing user engagement, and improving search engine rankings.

The Benefits of Accessible Web Content

Accessible web content has numerous benefits for both businesses and users. By making your content accessible, you can reach a broader audience and attract individuals with various disabilities, such as visual impairments, hearing impairments, motor disabilities, and cognitive impairments. Accessibility not only improves the overall user experience but also promotes inclusivity and social responsibility.

Creating Accessible Web Content

1. Use Proper HTML Structure and Semantic Markup

When developing web content, it's essential to use proper HTML structure and semantic markup. This helps screen readers and other assistive technologies understand the content better, providing users with a seamless browsing experience. Utilize heading tags (h1-h6) to structure your content logically and use descriptive alt attributes for images and multimedia. By following these best practices, you'll improve the overall accessibility of your web content.

2. Write Clear and Descriptive Text

Clear and descriptive text is vital for users with visual impairments or learning disabilities. Avoid using jargon, complex language, or lengthy paragraphs that may cause confusion. Instead, break down your content into easily digestible chunks, use bullet points or numbered lists to highlight key points, and ensure that your text conveys information concisely and precisely. Providing descriptive links with relevant anchor text also enhances accessibility.

3. Provide Alternative Text for Non-Text Elements

Non-text elements like images, charts, and graphs should include alternative text (alt text) to describe their content. Alt text allows individuals using screen readers to understand what the non-text element conveys. It's crucial to be descriptive in your alt text, providing enough information for users who cannot visually perceive the element. Additionally, provide captions or transcripts for multimedia content like videos and podcasts.

4. Ensure Keyboard Accessibility

Keyboard accessibility is vital for individuals who rely on keyboard navigation instead of a mouse or other pointing devices. Make sure that all interactive elements, such as navigation menus, buttons, and form inputs, can be accessed and used solely by keyboard input. Test your website's accessibility using only the keyboard to guarantee a seamless experience for all users.

5. Improve Website Performance

Website performance plays a significant role in accessibility. Slow-loading pages, excessive use of multimedia, or complex animations can hinder users with slower internet connections or cognitive disabilities. Optimize your website by reducing file sizes, leveraging caching techniques, and optimizing code to ensure a fast and smooth browsing experience for all users.

Why Choose Wicked Fast Marketing?

At Wicked Fast Marketing, we specialize in developing content marketing strategies that prioritize accessibility. Our team of highly skilled professionals understands the importance of inclusive web content and is dedicated to helping your business reach a wider audience. We are committed to providing you with the knowledge and tools necessary to create web content that is compliant with accessibility standards, ensuring equal access for all users.


In the ever-evolving digital landscape, it is crucial for businesses to prioritize accessibility in their content marketing strategies. By making your web content accessible, you not only enhance the user experience but also demonstrate your commitment to inclusivity and social responsibility. At Wicked Fast Marketing, we are here to guide you in creating accessible web content that resonates with your audience while ensuring compliance with accessibility standards. Contact us today to learn more about how we can help you achieve your accessibility goals!